The answer to that question — like almost all in SEO — is: it depends .
To enable international targeting in Google Search Console, you'll need to evaluate your current strategy.
If you intend to invest in a more local reach Cork Kids Bicycle Shop of your website, such as online stores that only serve a specific region, turning on targeting will make a lot of sense for your strategy and will help you better target and qualify your customers.
For this to happen most effectively, you'll need to tell Google exactly where to display your website by selecting the location in the "Country" section of targeting.
But be careful: setting a specific country in Search Console's international targeting doesn't prevent it from showing in other countries , but it tells Google that your content is even more relevant to users in a particular region.
Therefore, using this targeting in the tool, if you are targeting a specific country, can increase the chances of SEO results for your target location and impact viewers in that region.
If your goal is to have a global reach, such as world news sites, you should definitely disable targeting in Search Console. This will make your site reach audiences anywhere in the world, facilitating a greater reach and better positioning in the SERPs .
Therefore, if your company operates in different countries or you are looking for clients in other markets, the use of international targeting can be of great help for your global positioning objectives.
There is no rule or recipe, you need to examine your SEO strategy and choose the option that makes the most sense for your business at that time.
So which strategy works best for you? If you want to better understand the language of content internationalization and how to converse with Google, I invite you to read our article on why Google doesn't understand languages, but understands people .