Can people even find your signup form? [blog-subscribe email list headline=”hey, you found it! This is our opt-in form” description=”when you sign up, you'll receive 1 email every week, featuring our best marketing tips.”]in 24 hours, my blog post had 42,000 visitors. I had gone viral on reddit and was physically shaking with excitement. Until the dust clears and I see how many people have converted. How many do you think are registered? 42,000? 4,000? 400? It was 4. That's a conversion rate of 0.009%. I could increase that conversion rate by 1000% and still have an email list of less than 100 people.
I had broken the first rule on how to get people to sign up for your online form. In an article on how to improve email signup forms, andy crestodina outlines three key factors:importance to promise evidence it was this first factor that I was missing. The email list only signup forms on my website were in the sidebar and at the bottom of a 5,000 word article. In other words, they were too hard to find. Unbounce's oli gardner found something similar in his quest to improve his content's conversion rate. Click on the cta sidebar card “of 1,481 visitors (desktop) and 3,428 clicks, only 3 people (0.09%) clicked on the cta sidebar. More people clicked on the statement below the button than on the button itself.” – oli gardner, unbounceis a sidebar signup form effective?
Mmmm...Maybe not. It's not the worst idea to have email list one, but don't expect much. But remember! Conversion rate optimization is complicated (expert advice from oli gardner)oli gardner speaking “in my research and experimentation at unbounce – and looking at some of our customer landing page data – I found two really interesting things about lead generation forms and conversion rates. For years, marketers and designers have been trained to think that anything important, like your call-to-action (button or form), should be placed above the fold - mostly based on what's important. Old studies and past behavioral analyzes that say people don't parade.