They can, in turn, share it with others. 10. Make a sponsorship Want to have an impact on your community? Referrals can do this and get your name out there. Additionally, you can also get links to your website from the organization you are sponsoring. Consider local softball teams, non-profit activities (like a beach cleanup), scholarship funds, etc. Sponsor a community event to bond 11. Refer an industry leader Write content that references the opinion of someone in the Top 10 in your industry. You may not even need to interview them. You can rely on previous statements they've made elsewhere (
with attribution). Identify influencers in your industry who tend to either link to articles mentioning them on their site or share those posts on social media. These company employee list are the ideal targets. 12. Create/Review Case Studies Write case studies that your audience can learn from. You could identify major blunders that were corrected. Or breaking news (which involves terrible losses or even massive victories). This idea fits well with the “unicorn” approach that we will discuss in n° 14.
Example: In the digital marketing community, a popular journalist who wrote extensively on Google for many years ended up joining Google as an employee. Also remember that, like the evening news, “dirty laundry” type headlines are always read and quoted with links (the company story is omitted). 13. Start a blog Having a blog is one of the basic principles for attracting links. After all, the content you blog about focuses on your business and your brand. If a blog is essential to your SEO, it does not stop