Think of a time when you exchanged your contact information for a piece of content from an organization – in the form of a written guide, an in-person or online event, a video or similar. More than likely, the wording of the ad, email, social media post, or offer website landing page played a big part in getting you to decide that you wanted the offer at the time and to Latest Mailing Database take steps to get it. One of the keys to writing effective offers is to think like a journalist. News reporters grab their audience's attention with a headline, then deliver the news in order of priority, from most substantial to least substantial, interesting, and important in order to keep their audience's attention throughout. the story.
Communicating who the offer is from can seem obvious, like using your company name as the sender name used in an email campaign about the offer, or having your company logo in the email and on the offer landing page. But there are more personal and recognizable ways to communicate who the offer is from, which could improve your results. Instead of using your company name as the sender of the email, one technique is to Latest Mailing Database use the name of your company's managing partner or the name of the person in your company that the email recipient has the relationship with. the narrowest. At Hinge, we found that sending offer emails from our Managing Partner Lee Frederiksen got higher email open and click-through rates than sending emails using our company name.
In general, people receive advice and do business with other people they trust, who are knowledgeable and experienced enough to Latest Mailing Database solve their problem. Your current and potential customers and partners are no different. Therefore, expressing how your company, or someone in your company, is uniquely qualified to provide the information in your offer is an essential second step in communicating who the offer is coming from. Ask yourself if your writing passes the “blink test” – the generally accepted 3 seconds you have to direct visitors to a webpage that they click on your website. If within 3 seconds a site visitor cannot glean exactly what they can do on this page, they click the back button.